People Think With Their Hearts First

Explor­ing the power of using emo­tion vs. logic in brand adver­tis­ing as a strat­egy for max­i­miz­ing the return on your brand­ing investments.

Posted on Thursday, October 16th, 2008 at 11:39 AM. Filed under: Uncategorized RSS 2.0 feed.

One Response to “People Think With Their Hearts First”

1. Uncommon Sense | Intelligent Inspiration for Marketers » Brilliant Viral Marketing: Wassup Redux says:

   October 24, 2008 at 12:59 PM

   […] spo­ken about this approach before, that peo­ple think with their hearts first–that once you have them emo­tion­ally engaged, they’re in an opti­mized state for receiving […]

   Reply