The Purpose Idea

Inspired by a post at Hugh Macleod’s Gaping Void blog about Mark Earls’ notion of a Purpose Idea: ” . . .the ‘What For?’ of a business, or any kind of community. What exists to change (or protect) in the world, why employees get out of bed in the morning, what difference the business seeks to make on behalf of customers and employees and everyone else?”

At QV, our Purpose Idea centers around the sacredness of profit in its many guises: for our clients, ourselves, and the people who are exposed to our work. What’s yours?