QV partnered with Carnival Corporation to create and launch Fathom a global travel brand, from scratch, in less than four months. What a glorious ride. Carnival's most successful new brand introduction to date. Over 9 billion global impressions, and the honor of being the first American cruise ship to sail to Havana in over half a century. Brand Strategy Naming Identity "Travel Deep" Tagline Website Over 40 Films Brand Launch Music Merchandise Virtual Reality & VR App Collateral E-mail Newsletter Social Media Photography SEO Print Ads Digital Ads
The Coca-Cola Company
Our work with The Coca-Cola Company has spanned over 30 years. Together, we've created: World Series Commercials National TV and Radio Spots American Idol Promotions Coca-Cola's first Facebook Business Page Social Media for Mello Yello Global Brand Ideation Original Music Global Technology and Freestyle Innovation Projects. Our work with Coca-Cola is restricted by NDA.
The Ellis Hotel Rebrand
QV rebranded Atlanta's oldest and most beloved downtown hotel, The Ellis, as it became a part of Marriott's exclusive Tribute Portfolio of global boutique hotels. Brand Strategy & Development Brand Pillars Identity Restaurant Naming and Concept Development Guest Experience Design Brand Videos
Pilobolus Dance Theater
Brand Strategy Electronic Press Kit Award Winning Website E-Commerce
SAP Sapphire Opening
ASUG, the world's largest SAP user group, needed a memorable opening for their slot at SAP's Sapphire Conference. QV composed and produced this video featured Mike Geier (of Puddles Pity Party fame), Dames Aflame, and Little Elvis. Several other Sapphire openings were commissioned.
VIX | "All the Right Parts"
Vanderlande is the global leader in logistic process automation, including conveyance systems at the world's largest airports. QV partnered with Vanderlande to create VIX: a part supply e-commerce solution. Brand Strategy Naming Identity Brand Character Design and Development E-Commerce Website Trade Show Design Our work with VIX is restricted by NDA.
Brand Strategy Brand Film Product Naming Explainer Videos Trade Show Booth Sales Collateral Design
Evolving Bathroom Culture
This work was created while Rick Julian was Creative Director at Steele+. Stunning underwater photography from Zena Holloway remains unforgettable. Brand Strategy Creative Content National Print Campaign Website Refresh Brand Films
Created while Rick Julian was the Creative Director at Steele+, this branding work from over 15 years ago remains museum worthy. Unforgettable photography from Jim Fiscus, copywriting by Ted Nelson, and Art Direction by Dottie Martin combined to create a branding campaign that created a seismic shift in the building materials brand landscape. Watch the brand film to see the gold nugget insight ("Brick is a fashion statement.") that can emerge from a discovery session with a CEO. We don't invent brand strategies—we uncover them with probing conversations with the world's leading experts in your business: you and your executive team.