Fathom | "Travel Deep"

QV partnered with Carnival Corporation to create and launch Fathom a global travel brand, from scratch, in less than four months. What a glorious ride.

Carnival's most successful new brand introduction to date.

Over 9 billion global impressions, and the honor of being the first American cruise ship to sail to Havana in over half a century.

Brand Strategy

Naming
Identity

"Travel Deep" Tagline
Website
Over 40 Films
Brand Launch

Music


Merchandise

Virtual Reality & VR App
Collateral
E-mail Newsletter
Social Media
Photography
SEO

Print Ads
Digital Ads