Fashioning Brick

Created while Rick Julian was the Creative Director at Steele+, this branding work from over 15 years ago remains museum worthy.

Unforgettable photography from Jim Fiscus, copywriting by Ted Nelson, and Art Direction by Dottie Martin combined to create a branding campaign that created a seismic shift in the building materials brand landscape.

Watch the brand film to see the gold nugget insight ("Brick is a fashion statement.") that can emerge from a discovery session with a CEO.

We don't invent brand strategies—we uncover them with probing conversations with the world's leading experts in your business: you and your executive team.