The future of the brand lives in video, according to futurist Dr. Bob Johansen:
“The younger you are the more inclined you will be to be video literate. Video will be part of almost every brand strategy. Reverse mentoring is very important in the workplace as well. For those of you in marketing, this will be your life. This is where branding strategies will happen. Video will be used to provoke and engage. Vivid images and video displays that can be displayed anywhere will change marketing. Video displays will be anywhere, including on clothing. Amateur videos will mix and be blended with professional video.”
Here are some great examples of entertaining and engaging brand films that hit it out of the park.
Here’s another:
But that’s not all:
http://www.youtube.com/watch?v=Npo6vWLXoAM&feature=player_embedded#!
Inspired yet?
http://www.youtube.com/watch?v=QIWpbfZHHzc&feature=player_embedded#!
Be bold and prosper.