Rick Julian
How to Beat Alabama OR What’s Your Brand’s Red Dress?
When formulating your brand strategy and tactical plan, one single “trick play” trumps all the rest: be different/be remarkable in order to gain the attention of the marketplace.
I know I say this all the time, but reality is awfully persistent, and this strategy, when executed well, has remarkable consistency in accomplishing branding and revenue growth goals.
Be bold and prosper.