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The Oldest Brands? Religions.

  • Writer: Rick Julian
    Rick Julian
  • Oct 15, 2008
  • 1 min read

First, what is a brand anyway?Second, what are some of the best practices we can observe and implement from the oldest, most enduring brands in the world: religions? Here’s a quick examination of the role of community, iconography, language, music and sound, and architecture.(I think “powerful” was on my mind today, eh?)

 
 
 

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