Brand interactions with your customers are rare: make them count
Every waking hour of the day, every where they turn, your potential customers are assaulted with media that wants to grab their attention–that’s the environment in which your messages compete. In that rare moment when they gift you with their attention make it worth their while–make it count by giving them something that justifies the time they’re spending with your brand: inform, educate, entertain, inspire . . . by making that moment meaningful you can actually earn their interest in your offering, and eventually, earn their business.