Can’t Please Everyone (Nor Should You Try)
- Rick Julian
- Oct 30, 2008
- 1 min read
Should the goal of branding work be that it appeal to everyone? Excluding no one? To the contrary, presenting work that really resonates, that turns on a meaningful percentage of your audience is far more effective than work that 100% of people find merely OK. Work that resonates has “hooks” that burrow into our psyches, and is far more likely to be discussed, and remembered.
Comments