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  • Writer's pictureRick Julian

Can’t Please Everyone (Nor Should You Try)

Should the goal of  branding work be that it appeal to everyone? Excluding no one? To the contrary, presenting work that really resonates, that turns on a meaningful percentage of your audience is far more effective than work that 100% of people find merely OK. Work that resonates has “hooks” that burrow into  our psyches, and is far more likely to be discussed, and remembered.

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