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Can’t Please Everyone (Nor Should You Try)

  • Writer: Rick Julian
    Rick Julian
  • Oct 30, 2008
  • 1 min read

Should the goal of  branding work be that it appeal to everyone? Excluding no one? To the contrary, presenting work that really resonates, that turns on a meaningful percentage of your audience is far more effective than work that 100% of people find merely OK. Work that resonates has “hooks” that burrow into  our psyches, and is far more likely to be discussed, and remembered.


 
 
 

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