I just got off an interesting call with a friend who asked me what my most memorable projects were and to immediately came to mind both...

The process of branding involves not only transforming our companies, but also transforming ourselves, and the extent to which we...

This morning, Hugh Macleod at Gaping Void  sang the song that never ends in branding: the idea that mundane brand positioning can make...

Red Bull’s been doing it “right” for quite a while now, thank you very much. Their ability to deliver their brand  through well-curated...

Companies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...

“Why?” is always on my mind–I am driven, as I believe all humans are at a very elemental level, to find meaning in life, and I believe...

Brand interactions with your customers are rare: make them count Every waking hour of the day, every where they turn, your potential...

Too often we expect remarkable results not to have an accompanying price tag–we want our ideas to sail through the approval process on...

We consistently remind our clients about the importance of leveraging emotion in their B2B brand communications; beginning at the...

Big Ass Fans Is In It to Win It This, dear readers, is how it is done. At QV we love nothing more than going into dull,  commoditized B2B...