Brand Inspiration

Rick Julian

0 min

Defining Your Brand With Music

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Mining Meaning: When Branding is Bigger than Business.

Rick Julian

3 min

Mining Meaning: When Branding is Bigger than Business.

I just got off an interesting call with a friend who asked me what my most memorable projects were and to immediately came to mind both...

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To Transform our Brands is to Transform Ourselves

Rick Julian

1 min

To Transform our Brands is to Transform Ourselves

The process of branding involves not only transforming our companies, but also transforming ourselves, and the extent to which we...

4 views0 comments

Rick Julian

2 min

Teeth! Hair! Feet!

Imagine writing a singles ad for your very best friend, and describing her as “covered with skin, has two eyes, and walks upright . . .”...

14 views0 comments

Rick Julian

1 min

Red Bull: The Audacity of Bold Branding

Red Bull’s been doing it “right” for quite a while now, thank you very much. Their ability to deliver their brand through well-curated...

3 views0 comments

Rick Julian

2 min

Great Creative as Strategy: If They Don't Stop, It Doesn't Matter

Companies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...

2 views0 comments

Rick Julian

3 min

Branding Basics: WHY Are We Doing This?

“Why?” is always on my mind–I am driven, as I believe all humans are at a very elemental level, to find meaning in life, and I believe...

2 views0 comments

Rick Julian

1 min

We Remember Moments

Brand interactions with your customers are rare: make them count Every waking hour of the day, every where they turn, your potential...

1 view0 comments

Rick Julian

2 min

Branding: The Penalty of Leadership

Too often we expect remarkable results not to have an accompanying price tag–we want our ideas to sail through the approval process on...

1 view0 comments

Rick Julian

2 min

Emotional B2B Branding: Are You Crazy?

We consistently remind our clients about the importance of leveraging emotion in their B2B brand communications; beginning at the...

2 views0 comments

Rick Julian

1 min

B2B Branding Hall of Fame: Big Ass Fans

Big Ass Fans Is In It to Win It This, dear readers, is how it is done. At QV we love nothing more than going into dull, commoditized B2B...

12 views0 comments

A branding and marketing communications agency offering
brand strategy and design expertise for industry leaders and and ambitious startups.

A branding and marketing communications agency offering
brand strategy and design expertise for industry leaders and and ambitious startups.

A branding and marketing communications agency offering
brand strategy and design expertise for industry leaders and and ambitious startups.

800 East Avenue, Atlanta Georgia 30312