Rick Julian3 minMining Meaning: When Branding is Bigger than Business. I just got off an interesting call with a friend who asked me what my most memorable projects were and to immediately came to mind both...
Rick Julian1 minTo Transform our Brands is to Transform OurselvesThe process of branding involves not only transforming our companies, but also transforming ourselves, and the extent to which we...
Rick Julian2 minTeeth! Hair! Feet!This morning, Hugh Macleod at Gaping Void sang the song that never ends in branding: the idea that mundane brand positioning can make...
Rick Julian1 minRed Bull: The Audacity of Bold BrandingRed Bull’s been doing it “right” for quite a while now, thank you very much. Their ability to deliver their brand through well-curated...
Rick Julian2 minGreat Creative as Strategy: If They Don't Stop, It Doesn't MatterCompanies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...
Rick Julian3 minBranding Basics: WHY Are We Doing This?“Why?” is always on my mind–I am driven, as I believe all humans are at a very elemental level, to find meaning in life, and I believe...
Rick Julian1 minWe Remember MomentsBrand interactions with your customers are rare: make them count Every waking hour of the day, every where they turn, your potential...
Rick Julian2 minBranding: The Penalty of LeadershipToo often we expect remarkable results not to have an accompanying price tag–we want our ideas to sail through the approval process on...
Rick Julian2 minEmotional B2B Branding: Are You Crazy?We consistently remind our clients about the importance of leveraging emotion in their B2B brand communications; beginning at the...
Rick Julian1 minB2B Branding Hall of Fame: Big Ass FansBig Ass Fans Is In It to Win It This, dear readers, is how it is done. At QV we love nothing more than going into dull, commoditized B2B...