Rick Julian2 minTeeth! Hair! Feet!Imagine writing a singles ad for your very best friend, and describing her as “covered with skin, has two eyes, and walks upright . . .”...
Rick Julian2 minGreat Creative as Strategy: If They Don't Stop, It Doesn't MatterCompanies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...
Rick Julian3 minBranding Basics: WHY Are We Doing This?“Why?” is always on my mind–I am driven, as I believe all humans are at a very elemental level, to find meaning in life, and I believe...
Rick Julian1 minWe Remember MomentsBrand interactions with your customers are rare: make them count Every waking hour of the day, every where they turn, your potential...
Rick Julian1 minBrand Films Drive the Future of MarketingThe future of the brand lives in video, according to futurist Dr. Bob Johansen: “The younger you are the more inclined you will be to be...
Rick Julian2 minEmotional B2B Branding: Are You Crazy?We consistently remind our clients about the importance of leveraging emotion in their B2B brand communications; beginning at the...
Rick Julian2 minB2B Branding Myth: B2B Psychology is DifferentIn their offices or in their homes, people are people. I’m consistently struck by the absurdity of the notion that “industrial buyers are...
Rick Julian3 minB2B Myth 1: B2B and B2C Branding Are DifferentAt the most fundamental level–at the human level, the mechanics of branding are consistent across every industry–across every product and...
Rick Julian1 minB2B Branding Hall of Fame: Big Ass FansBig Ass Fans Is In It to Win It This, dear readers, is how it is done. At QV we love nothing more than going into dull, commoditized B2B...
Rick Julian3 minBrand Porn?Today, the Huffington Post ran an article whose inline headline raised the question “Is This Ad Campaign ‘Soft Core Porn That Has Nothing...
Rick Julian1 minWhat is "Branding"?This morning, a technologist friend asked me a very good question: “What is branding, anyway?” I don’t think about its definition often,...
Rick Julian1 minThe Brandscape: A Competition for AwarenessThis photograph, snapped during my morning coffee shop run, captures the essence of our largest brand marketing challenge–regardless of...