Branding Theory

Rick Julian

2 min

Teeth! Hair! Feet!

Imagine writing a singles ad for your very best friend, and describing her as “covered with skin, has two eyes, and walks upright . . .”...

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Rick Julian

2 min

Great Creative as Strategy: If They Don't Stop, It Doesn't Matter

Companies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...

2 views0 comments

Rick Julian

3 min

Branding Basics: WHY Are We Doing This?

“Why?” is always on my mind–I am driven, as I believe all humans are at a very elemental level, to find meaning in life, and I believe...

2 views0 comments

Rick Julian

1 min

We Remember Moments

Brand interactions with your customers are rare: make them count Every waking hour of the day, every where they turn, your potential...

1 view0 comments

Rick Julian

1 min

Brand Films Drive the Future of Marketing

The future of the brand lives in video, according to futurist Dr. Bob Johansen: “The younger you are the more inclined you will be to be...

4 views0 comments

Rick Julian

2 min

Emotional B2B Branding: Are You Crazy?

We consistently remind our clients about the importance of leveraging emotion in their B2B brand communications; beginning at the...

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B2B Branding Myth: B2B Psychology is Different

Rick Julian

2 min

B2B Branding Myth: B2B Psychology is Different

In their offices or in their homes, people are people. I’m consistently struck by the absurdity of the notion that “industrial buyers are...

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B2B Myth 1: B2B and B2C Branding Are Different

Rick Julian

3 min

B2B Myth 1: B2B and B2C Branding Are Different

At the most fundamental level–at the human level, the mechanics of branding are consistent across every industry–across every product and...

2 views0 comments

Rick Julian

1 min

B2B Branding Hall of Fame: Big Ass Fans

Big Ass Fans Is In It to Win It This, dear readers, is how it is done. At QV we love nothing more than going into dull, commoditized B2B...

12 views0 comments

Rick Julian

3 min

Brand Porn?

Today, the Huffington Post ran an article whose inline headline raised the question “Is This Ad Campaign ‘Soft Core Porn That Has Nothing...

1 view0 comments

Rick Julian

1 min

What is "Branding"?

This morning, a technologist friend asked me a very good question: “What is branding, anyway?” I don’t think about its definition often,...

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Rick Julian

1 min

The Brandscape: A Competition for Awareness

This photograph, snapped during my morning coffee shop run, captures the essence of our largest brand marketing challenge–regardless of...

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A branding and marketing communications agency offering
brand strategy and design expertise for industry leaders and and ambitious startups.

A branding and marketing communications agency offering
brand strategy and design expertise for industry leaders and and ambitious startups.

A branding and marketing communications agency offering
brand strategy and design expertise for industry leaders and and ambitious startups.

800 East Avenue, Atlanta Georgia 30312