This morning, Hugh Macleod at Gaping Void  sang the song that never ends in branding: the idea that mundane brand positioning can make...

Companies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...

“Why?” is always on my mind–I am driven, as I believe all humans are at a very elemental level, to find meaning in life, and I believe...

Brand interactions with your customers are rare: make them count Every waking hour of the day, every where they turn, your potential...

The future of the brand lives in video, according to futurist Dr. Bob Johansen: “The younger you are the more inclined you will be to be...

We consistently remind our clients about the importance of leveraging emotion in their B2B brand communications; beginning at the...

In their offices or in their homes, people are people. I’m consistently struck by the absurdity of the notion that “industrial buyers are...

At the most fundamental level–at the human level, the mechanics of branding are consistent across every industry–across every product and...

Big Ass Fans Is In It to Win It This, dear readers, is how it is done. At QV we love nothing more than going into dull,  commoditized B2B...

Today, the Huffington Post ran an article whose inline headline raised the question “Is This Ad Campaign ‘Soft Core Porn That Has Nothing...

This morning, a technologist friend asked me a very good question: “What is branding, anyway?” I don’t think about its definition often,...

This photograph, snapped during my morning coffee shop run, captures the essence of our largest brand marketing challenge–regardless of...