A branding and marketing communications agency offering
brand strategy and design expertise for  industry leaders and and ambitious startups.
A branding and marketing communications agency offering
brand strategy and design expertise for  industry leaders and and ambitious startups.
A branding and marketing communications agency offering
brand strategy and design expertise for  industry leaders and and ambitious startups.
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    Teeth! Hair! Feet!
    Rick Julian
    • 2 min

    Teeth! Hair! Feet!

    This morning, Hugh Macleod at Gaping Void  sang the song that never ends in branding: the idea that mundane brand positioning can make...
    8 views0 comments
    Great Creative as Strategy: If They Don't Stop, It Doesn't Matter
    Rick Julian
    • 2 min

    Great Creative as Strategy: If They Don't Stop, It Doesn't Matter

    Companies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...
    2 views0 comments
    Branding Basics: WHY Are We Doing This?
    Rick Julian
    • 3 min

    Branding Basics: WHY Are We Doing This?

    “Why?” is always on my mind–I am driven, as I believe all humans are at a very elemental level, to find meaning in life, and I believe...
    2 views0 comments
    We Remember Moments
    Rick Julian
    • 1 min

    We Remember Moments

    Brand interactions with your customers are rare: make them count Every waking hour of the day, every where they turn, your potential...
    1 view0 comments
    Rick Julian
    • 1 min

    Brand Films Drive the Future of Marketing

    The future of the brand lives in video, according to futurist Dr. Bob Johansen: “The younger you are the more inclined you will be to be...
    4 views0 comments
    Rick Julian
    • 2 min

    Emotional B2B Branding: Are You Crazy?

    We consistently remind our clients about the importance of leveraging emotion in their B2B brand communications; beginning at the...
    1 view0 comments
    B2B Branding Myth: B2B Psychology is Different
    Rick Julian
    • 2 min

    B2B Branding Myth: B2B Psychology is Different

    In their offices or in their homes, people are people. I’m consistently struck by the absurdity of the notion that “industrial buyers are...
    1 view0 comments
    B2B Myth 1: B2B and B2C Branding Are Different
    Rick Julian
    • 3 min

    B2B Myth 1: B2B and B2C Branding Are Different

    At the most fundamental level–at the human level, the mechanics of branding are consistent across every industry–across every product and...
    1 view0 comments
    B2B Branding Hall of Fame: Big Ass Fans
    Rick Julian
    • 1 min

    B2B Branding Hall of Fame: Big Ass Fans

    Big Ass Fans Is In It to Win It This, dear readers, is how it is done. At QV we love nothing more than going into dull,  commoditized B2B...
    11 views0 comments
    Brand Porn?
    Rick Julian
    • 3 min

    Brand Porn?

    Today, the Huffington Post ran an article whose inline headline raised the question “Is This Ad Campaign ‘Soft Core Porn That Has Nothing...
    1 view0 comments
    What is "Branding"?
    Rick Julian
    • 1 min

    What is "Branding"?

    This morning, a technologist friend asked me a very good question: “What is branding, anyway?” I don’t think about its definition often,...
    1 view0 comments
    The Brandscape: A Competition for Awareness
    Rick Julian
    • 1 min

    The Brandscape: A Competition for Awareness

    This photograph, snapped during my morning coffee shop run, captures the essence of our largest brand marketing challenge–regardless of...
    2 views0 comments

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