Rick Julian2 minBranding FailureBy now most observers of the  consumer technology scene have heard of the iPhone 5 launch. Consistent with most Apple launches, there was...
Rick Julian2 minBranding FailureBy now most observers of the  conÂsumer techÂnolÂogy scene have heard of the iPhone 5 launch. ConÂsisÂtent with most Apple launches,...
Rick Julian1 minApple Surpasses Google as World's Most Valuable BrandAny student of branding could hardly be surprised upon reading that Apple had surpassed Google as the world’s most valuable brand....