When formulating your brand strategy and tactical plan, one single “trick play” trumps all the rest: be different/be remarkable in order...

Let’s make a deal Dove, advertising agencies will quit enhancing models when you quit: 1. Hiring them to groom your products’ brands in a...

By now most observers of the  con­sumer tech­nol­ogy scene have heard of the iPhone 5 launch. Con­sis­tent with most Apple launches,...