Rick Julian1 minHow to Beat Alabama OR What’s Your Brand’s Red Dress?When formulating your brand strategy and tactical plan, one single “trick play” trumps all the rest: be different/be remarkable in order...
Rick Julian2 minDove RantLet’s make a deal Dove, advertising agencies will quit enhancing models when you quit: 1. Hiring them to groom your products’ brands in a...
Rick Julian2 minBranding FailureBy now most observers of the consumer technology scene have heard of the iPhone 5 launch. Consistent with most Apple launches,...