A branding and marketing communications agency offering
brand strategy and design expertise for  industry leaders and and ambitious startups.
A branding and marketing communications agency offering
brand strategy and design expertise for  industry leaders and and ambitious startups.
A branding and marketing communications agency offering
brand strategy and design expertise for  industry leaders and and ambitious startups.
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    To Transform our Brands is to Transform Ourselves
    Rick Julian
    • 1 min

    To Transform our Brands is to Transform Ourselves

    The process of branding involves not only transforming our companies, but also transforming ourselves, and the extent to which we...
    4 views0 comments
    Dove Rant
    Rick Julian
    • 2 min

    Dove Rant

    Let’s make a deal Dove, advertising agencies will quit enhancing models when you quit: 1. Hiring them to groom your products’ brands in a...
    6 views0 comments
    Teeth! Hair! Feet!
    Rick Julian
    • 2 min

    Teeth! Hair! Feet!

    This morning, Hugh Macleod at Gaping Void  sang the song that never ends in branding: the idea that mundane brand positioning can make...
    8 views0 comments
    Great Creative as Strategy: If They Don't Stop, It Doesn't Matter
    Rick Julian
    • 2 min

    Great Creative as Strategy: If They Don't Stop, It Doesn't Matter

    Companies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...
    2 views0 comments
    You Don’t Have a Brand
    Rick Julian
    • 2 min

    You Don’t Have a Brand

    I’ve helped my clients sell over $1 billion of products and services during my 20 year career––everyone from Coca-Cola to start-ups...
    2 views0 comments
    Rick Julian
    • 2 min

    Branding: The Penalty of Leadership

    Too often we expect remarkable results not to have an accompanying price tag–we want our ideas to sail through the approval process on...
    1 view0 comments
    Brand Porn?
    Rick Julian
    • 3 min

    Brand Porn?

    Today, the Huffington Post ran an article whose inline headline raised the question “Is This Ad Campaign ‘Soft Core Porn That Has Nothing...
    1 view0 comments

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