Rick Julian1 minTo Transform our Brands is to Transform OurselvesThe process of branding involves not only transforming our companies, but also transforming ourselves, and the extent to which we...
Rick Julian2 minDove RantLet’s make a deal Dove, advertising agencies will quit enhancing models when you quit: 1. Hiring them to groom your products’ brands in a...
Rick Julian2 minTeeth! Hair! Feet!Imagine writing a singles ad for your very best friend, and describing her as “covered with skin, has two eyes, and walks upright . . .”...
Rick Julian2 minGreat Creative as Strategy: If They Don't Stop, It Doesn't MatterCompanies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...
Rick Julian2 minYou Don’t Have a BrandI’ve helped my clients sell over $1 billion of products and services during my 20 year career––everyone from Coca-Cola to start-ups...
Rick Julian2 minBranding: The Penalty of LeadershipToo often we expect remarkable results not to have an accompanying price tag–we want our ideas to sail through the approval process on...
Rick Julian3 minBrand Porn?Today, the Huffington Post ran an article whose inline headline raised the question “Is This Ad Campaign ‘Soft Core Porn That Has Nothing...