Rick Julian1 minTo Transform our Brands is to Transform OurselvesThe process of branding involves not only transforming our companies, but also transforming ourselves, and the extent to which we...
Rick Julian2 minDove RantLet’s make a deal Dove, advertising agencies will quit enhancing models when you quit: 1. Hiring them to groom your products’ brands in a...
Rick Julian2 minTeeth! Hair! Feet!Imagine writing a singles ad for your very best friend, and describing her as “covered with skin, has two eyes, and walks upright . . .”...
Rick Julian2 minGreat Creative as Strategy: If They Don't Stop, It Doesn't MatterCompanies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...