The process of branding involves not only transforming our companies, but also transforming ourselves, and the extent to which we...

Let’s make a deal Dove, advertising agencies will quit enhancing models when you quit: 1. Hiring them to groom your products’ brands in a...

This morning, Hugh Macleod at Gaping Void  sang the song that never ends in branding: the idea that mundane brand positioning can make...

Companies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...

I’ve helped my clients sell over $1 billion of products and services during my 20 year career––everyone from Coca-Cola to start-ups...

Too often we expect remarkable results not to have an accompanying price tag–we want our ideas to sail through the approval process on...

Today, the Huffington Post ran an article whose inline headline raised the question “Is This Ad Campaign ‘Soft Core Porn That Has Nothing...