The Big Picture

Rick Julian

To Transform our Brands is to Transform Ourselves

The process of branding involves not only transforming our companies, but also transforming ourselves, and the extent to which we...

Rick Julian

Dove Rant

Let’s make a deal Dove, advertising agencies will quit enhancing models when you quit: 1. Hiring them to groom your products’ brands in a...

Rick Julian

Teeth! Hair! Feet!

Imagine writing a singles ad for your very best friend, and describing her as “covered with skin, has two eyes, and walks upright . . .”...

Rick Julian

Great Creative as Strategy: If They Don't Stop, It Doesn't Matter

Companies can spend hundreds of thousands of dollars going conducting market research, participating in process driven, patent worthy...

Rick Julian

You Don’t Have a Brand

I’ve helped my clients sell over $1 billion of products and services during my 20 year career––everyone from Coca-Cola to start-ups...

Rick Julian

Branding: The Penalty of Leadership

Too often we expect remarkable results not to have an accompanying price tag–we want our ideas to sail through the approval process on...

Rick Julian

Brand Porn?

Today, the Huffington Post ran an article whose inline headline raised the question “Is This Ad Campaign ‘Soft Core Porn That Has Nothing...

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